Why you should treat blogging like going to the gym

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As a full-time writer and editor, there is something that I am constantly struggling with: Should I write a blog?

Back in the day when blogging first started, it was great for any and all aspiring writers. It gave any person the chance to become a writer through the power of the internet. Anyone could do it and, so, it seemed as if everyone did do it.

Eventually, we got to the place we are today: There are tons of people we know who are famous and popular bloggers, those who have made their living reporting on the news, writing about their anxiety, talking about their parenting woes, or posting their latest food creations online. Most of the people I know who are “popular” and making a living with blogging have been doing it for over five years.

As a professional writer, I’ve heard the question “How do I start a blog?” from many friends over the years. I would usually send them to the countless free resources they can find online and encourage them to sign up with the free WordPress.com service. If it was a closer friend, I would give them more advice on how to make their blog great, how to take good photos and what to do if they want to share their content with others. All great advice (at least I think so) but I have rarely taken it for myself.

Why? Because I consider myself a writer, not a blogger.

My career began began before the blogger boom. I went to journalism school, had six internships before graduating and promptly started working in women’s magazines. Since then, I hopped from one women’s publication to another in order to grow my career and, most recently, became a full-time freelance writer and editor.

Of course, I wasn’t immune to blogging either. When I was bored at my first job and seriously job hunting in 2009, I experimented with many blogs. I think at one point I had somewhere like six blogs… Not a good idea, clearly. I couldn’t keep up with any of them, though I did learn a lot and it led to me transitioning from print publications to digital.

After that, I had a single healthy living blog, then a Tumblr blog and finally a food blog called Healthy Latin Food. Every single time I started a new one, I thought I had found THE ONE. But I didn’t. I always changed my mind, let it go, said I didn’t have the time… Which is true, due to a heavy workload, and not true, due to me not being good about keeping up with my own personal projects.

But anyway, the point is: I’ve always been interested in blogging and have appreciated the people I know who do it, but I wasn’t one of those people.

Blogging seemed like a very serious commitment and not one that I was able to invest my time in. Plus, now, as a full-time freelancer, time is money and I didn’t feel as if I have the time to do it… especially when most of my time is taken up by paid assignments (like my PT food editor gig at Brit+Co or my contributor role at HipLatina) or looking for paid assignments (as in, pitching other publications). At the end of the day, it feels as if investing time into blogging, when it is unlikely to bring in any money, is a bad idea.

And then I realized: Maybe blogging for money isn’t the point.

Recently, my friend BJ Mendelson posted about why you should blog more.

We had recently had a conversation about this topic and he made one of the best points that I had never thought about: You should be treating your blogging like going to the gym.

To him, going to the gym is just the necessary maintenance of being a human. It’s one of those things that you may not always enjoy doing but that is important to do in order to keep your muscles flexible and strong. So when it comes to blogging, he takes the same approach: It keeps your (writing) muscles flexible and strong.

After chatting with him, he advised me to do one major thing: Delete Google Analytics from my website.

The reason that all writers should be blogging, according to him, isn’t because you might earn money with it or because it may make you famous, but because blogging is simply a good way to practice some of your writing ideas. It gives you a chance to let your personality shine, talk about some of your projects and give readers (and potential editors/publishers who want to hire you) an insight into your work.

Treating blogging like the gym, meaning that it’s simply there to flex your writing muscles, is a great idea.

To be honest, it would have never occurred to me to think of it this way—probably because I absolutely hate going to the gym. You can ask my fiancé and partner Adam: He’s been trying to get me to join him at the gym pretty much ever since we met. Although I have gone on occasion, in general, I don’t enjoy working out. It’s something that I continue to struggle with in terms of my weight loss maintenance. But anyway…

If you want to start a blog and you are a professional writer, you should do it because it is a fun way to do more writing.

I realize now that blogging isn’t about statistics, fame or money. It’s good for me simply for what it is: Blogging is a way to do some more writing because I enjoy the act of writing. As I have recently joked to Adam, writing is both my job AND my hobby—which means that it is something that I am basically thinking about 24/7. I don’t really have many other hobbies or the ones that I do (such as reading audiobooks) are very much tied to my writing, too.

So when it comes to blogging, I need to do it more.

Per BJ’s advice, I have deleted GA from this here website and plan to go to the gym more… I mean, I plan to blog more.

I don’t want blogging to get in the way of my other writing and editing, but I do want to enjoy it. I don’t want blogging to be too stressful, but I do want it to be fun. And, last but not least, I don’t want blogging to be adding an unrealistic expectation to my plate.

But I am very much hoping that it won’t be that. Instead, I want to treat blogging like going to the gym: Something that I want to do because keeping my (writing) muscles flexible and strong is important to me.

Now if only I could get myself to the real gym…

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Author: Irina Gonzalez

Freelance Writer & Editor | I am a Moscow Chica: Half-Russian, Half-Cuban, All-American.

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